Meta & TikTok Advertising in London

Most underperforming ad accounts don't have a targeting problem. They have a creative problem.

The platforms have got very good at finding the right people. What they can't do is make a bad ad work. If your cost per result is climbing, the creative is usually where to look first — and it's the part most agencies treat as an afterthought.

3E Media & Marketing runs paid social for brands across London, on Meta and TikTok — and because we make the content too, the creative and the campaign are built together rather than handed between two suppliers.

What we handle

Campaign strategy. What the campaign is actually for — sales, enquiries, bookings, awareness of a launch — and the structure to deliver it. Set before any money goes out.

Audience targeting. Who we're reaching, how we're reaching them, and the retargeting that catches people who showed interest and didn't convert.

Creative built for ads. Not repurposed organic posts. Several variants per campaign, made to be tested against each other.

Setup and launch. Full build inside your own ad account, with tracking in place so results are measurable.

Ongoing optimisation. Budget moved toward what's working, weak creative cut, new variants in. Paid social is managed weekly, not set and forgotten.

Reporting. What you spent, what it returned, and what we're changing. Plainly.

What it costs

Management from £500 a month, scaled to the size and complexity of the account.

Your ad spend is separate and goes directly to Meta or TikTok — we never mark it up or take a cut of it. You keep full ownership of your ad account and all its data, which matters if you ever change agency.

An honest word on results

We won't promise you a return figure before we've run anything. Anyone who does is guessing, and the number they give you is chosen to win the pitch.

What we will do is set clear targets based on your margins, test properly, report honestly, and tell you early if the numbers aren't working — including when the answer is that paid isn't right for you yet.

Who this works for

Brands already getting some traction organically who want to put money behind it, and brands currently running ads with creative that isn't earning its spend. If you have a product that sells well in person and badly online, paid social with proper creative is usually the gap.

Common questions

What's the minimum ad spend worth starting with?

Below roughly £500 a month in spend there isn't enough data for the platforms to optimise properly, and you end up paying for a learning phase that never finishes. That's a guide, not a rule — a tight local campaign can work on less.

Is ad spend included in the management fee?

No, and be wary of anyone who bundles them. Our management fee starts at £500 a month; your ad spend goes directly to Meta or TikTok from your own account. We don't mark it up or take a percentage of it.

Who owns the ad account?

You do, always. We work inside your account rather than ours, so if we ever part ways you keep the account, the history and the audience data. Agencies that run ads from their own account are holding your data hostage, whether they mean to or not.

How soon will we see results?

The first couple of weeks are testing — several creative variants, learning what the platform does with them. Meaningful read on performance usually comes in weeks three and four, and that's when optimisation starts to compound.

Can you use content we already have?

Sometimes, though organic content rarely makes the best ads. Posts are made to be scrolled past by people who already follow you; ads have to stop someone who's never heard of you. We'd usually recommend shooting at least some creative specifically for paid.

Want to know what your ads should be doing?

Send us the account and we'll tell you what we'd change.